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Fine & Raw founder on the cross-boundary appeal and “explosive” growth of raw chocolate

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11 Jul 2018 --- New York-based raw chocolate company Fine & Raw has been riding the high that has come with the surge of consumer interest in raw cocoa and healthy indulgence. Speaking to its founder Daniel Sklaar, NutritionInsight gets a peek inside the antioxidant-packed world of raw chocolate that has the cross-boundary appeal of a healthy, yet indulgent, product. Also striking is how the brand chose to differentiate itself from “restrictive” health foods through its packaging and branding.


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