Nutrition and supplement brand Dr. Vegan introduces its “Gut Punch” campaign, designed to raise awareness of the considerable extent to which British consumers suffer from gut health problems and take action with tools to better understand the topic. A survey conducted by the brand flags that a growing majority expect healthcare practitioners to be trained in personalized nutrition.
Dr. Vegan discloses 60% of Brits are struggling with gut health issues, a statistic it illustrates with the campaign’s comical visual of a fist made up of intestines. The launch is accompanied by an educational, interactive “Gut Health” online hub.